Increase quality
- Ease of use - Two clicks to reach a menu (happier customers)
- Increased consumer satisfaction: eliminates call-backs
- Increased financial return on investment
- Improved online ordering vendor support
Optimize Transactional Economics™
- Lower operating cost: streamlined operations
- Resource Optimization
Optimize Time / output capacity
- Enable consumers to place online orders within a 1 to 3 minute range
- Inquire for more information
Starting an Order
With no registration required and a hassle-free store locator that remembers user information after one visit, customers become involved in the ordering process in as little as one click. Engaging your customers as soon as possible creates the highest turnover.
Clicks Necessary to Start an Order (from restaurant homepage to landing on a menu)| onosys | snapfinger | ordertalk | compel cart | |
|---|---|---|---|---|
| First Time Customer | 6 | 3 | 5 | 2 |
| Returning Customer | 5 | 3 | 7 | 1 |
This test, is about the customer's Engagement, and how long it takes / how many mouse clicks, for the customer to become engaged. It tests the "Clicks necessary" to get from a sample client homepage of a particular company, to an online ordering menu, where the user is Able to add an item to their shopping cart, for a carryout/pickup order. "Able", means, that the user can get straight to their products and add them to their cart, without being required to enter non-food information, and information unrelated to what is pertinent at the time, which is to specify what food you like, and how you like it. This is exclusive. This means, that if the system is asking for information other than that aforementioned, you are not "Able" to add an item to your shopping cart.
The scope of the test, ends, once the user is Able to specify the food they like and how they like it, in one or more subsequent actions, but those actual actions - specifying and adding the item to the cart, are not part of this test, and should not be counted.
"Clicks necessary" means that whenever the keyboard is commonly used to accelerate website usage, the keyboard is used, and not counted as a click. For instance, if using the "tab" key to speed through a form is possible, these actions do not count as clicks. Exceptions are: submitting a form can be done with the enter key, yet is more commonly accomplished with a Click, and so a click is counted, even if the enter key is pressed instead. Another exception, are that things that an average user would find difficult to do on a keyboard (i.e. accessing and following a link on a page by using the right combination of key strokes vs. simply using the mouse).
The engineer has been instructed to behave in a way where he is able to accomplish the goal, to "get from the client homepage, to an online ordering menu, where the user is able to add an item to their shopping cart", in the quickest method they can find and use.
Why Speed is More Important
Speed is a factor in user experience, and user experience is the number one determining factor in how often a customer orders online. If a customer can add items to their cart faster and more easily, they tend to add a greater number of items to their cart in general.
